With the advent of social media, people have taken to them to express their feelings towards brands and situations. Whether its complimenting a brand or complaining or talk about a product absolutely failing the consumer. It could be to express a need for a product or to discuss competitors. These conversations start with a few and end up in a crowd and then begin to influence people in directions towards or away from the brand.

A brand at the end is a sum of all these conversations and can no longer be completely controlled by the company. By tracking and analyzing social media, a company can see where there are starting from and formulate measurable goals for where they are headed. They can check the pulse of a brand’s overall user sentiment, keywords that are associated with it, who are their competition, find brand lovers and find the right channels which contain the most active discussions. Once this is achieved, companies can pinpoint ad placement opportunities that reach the most valuable and engaged audiences which equals to better business.

ValuePitch has developed their own in-house social media monitoring and analytics system called informm™. It has the ability to monitor and measure what is being talked about’ across online social media platforms, text based information, images and video – evaluating opinion, recommendations and ‘word-of-mouth’ buzz.

View a brief screencast, below, of our listening application, Informm, developed in-house. If you’d like a more in-depth experience get in touch with us.

The Good, the Bad & the Ugly – if people are talking about your brand, you should know it. Valuepitch takes you one step further, and enables you to manage interactions for all three sentiments!
Brand image awareness is important – by engaging with users through reactive and proactive interactions we help companies work towards corporate objectives, aligning online activity with the Marketing, PR, Customer Service, and Business Intelligence goals.

Valuepitch takes the potential Bad and Ugly buzz and controls it before the negative sentiment turns into brand irritation.
Because we track millions of blogs and social media platforms we can effectively help clients address complaints promptly, engage in industry-specific discussions and preempt the fearful Snowball Effect – when an offline event produces negative reactions online which are picked up by the mainstream media, resulting in a tainted brand image.

Managing the ‘Good’ is as important as handling the negative. It takes a deft touch – leading on users and bombarding them with ‘positive’ posts will result in a backlash. Our expertise in the social media scene comes into play when creating and maintaining a positive brand image. Positive buzz results in increased brand loyalty, reduced tensions between users and the company, and also leads to increased sales and user interactions.

Check out our portfolio for a selection of our current clients.

Social Media Marketing is all about working with corporate images and reputations online – by spreading the good word and containing the negative criticism.

At Valuepitch we work towards creating a positive image by identifying and targeting relevant social platforms for each client. Traditional marketing often does not connect on an individual level – preferring to target the masses or those offering the greatest return. In optimizing interactions based on the Pareto Principle, individual relevance is lost.
In Social Media Optimization, it is necessary to engage, in a controlled manner, with all fans, users, and followers. Valuepitch facilitates these interactions between the target audience and clients – forging a relationship built on trust and friendship. Our dedicated team of quality analysts maintains a company’s image by ensuring constant communication between the audience and the brand.

Because users now have multiple platforms on which to share their opinions and debate brands, it is important to have a finger on the pulse of several different platforms. Valuepitch leverages its expertise in social media by creating custom solutions for each client, by using custom apps, sites and relevant analysis to market to the growing number of social media users.

Search Engine Optimization is one of the cornerstones of any successful online marketing effort and one of Valuepitch’s fortés. When web users are looking for a product or service, they’ll first turn to their search engine of choice. Our SEO & SERM services ensure that client sites are among the top results.

Our development team has created proprietary tools to get the job done:

• Smart Tags helps us track and monitor organic traffic growth, track title and meta tag lead generators and manage meta tags across an entire website.
• IndeXML, our indexing software, is Google- and Yahoo-friendly and can easily generate sitemaps for sites with over 50,000 pages. The entire system is automated, and comes with a plethora of checks and balances, to ensure first-page visibility without penalties.
• SVAT, our Social Voice Analysis Tool, collects and compares competitor data and gauges the current competitive landscape on Adwords keywords. This means we can measure competition aggression and highlight untapped keyword markets.

We empower our clients with information, made meaningful by our easy-to-use analysis tools. We work closely with every single client to evolve strategies that produce measurable results, satisfying long term objectives and giving maximum ROI. Our monthly in-depth reports track traffic growth and trends and provide a historical reference when developing online strategies.

Check out our portfolio for a selection of our current clients.