Facts, Fiction and views by valuepitchers

Google Says from Next Week, its going to be different in minimum bids. Product manager at AdWords, Andrew is quoted to have said they are planning to implement landing page Quality Change algo from next week.

What this means is if you are
i. a made-for-adsense site or
ii. an arbitrage site
iii. doing random keyword buying

You will be forced to pay TOO MUCH for clicks. The minimum CPCs will shoot up to make it unviable for you to buy the keywords. This is noticed by us for the last 2 weeks, where the minimum CPC was increased by 800% for certain keywords.

To Quote Andrew,

"As you may recall, we began incorporating advertiser landing page quality into the Quality Score back in December 2005. Following that change, advertisers who are not providing useful landing pages to our users will have lower Quality Scores that in turn result in higher minimum bid requirements for their keywords. We realize that some minimum bids may be too high to be cost-effective -- indeed, these high minimum bids are our way of motivating advertisers to either improve their landing pages or to simply stop using AdWords for those pages, while still giving some control over which keywords to advertise on. Although it is counter-intuitive to some who hear it, we'd rather show one less ad than to show an ad which leads to a poor user experience -- since long-term user trust in AdWords is of overarching importance.

From time-to-time, we improve our algorithms for evaluating landing page quality (often based on feedback from our end-users), and next week we're launching another such improvement. Thus, over the coming days a small number of advertisers who are providing a low quality user experience on their landing pages will see increases in their minimum bids. It is important to note, however, that the vast majority of advertisers will not be affected at all by this change, as they link to quality landing pages."

Hello World welcome to the world of keep paying more to Google!

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