Click Fraud Combat - G's efforts are 'Reasonable'
Finally an independent researcher, Alexander Tuzhilin, a professor of information systems at New York University has sided with Google saying its 'efforts to combat click fraud are reasonable'
Other intersting facts are its agreed to pay $90 million for overcharging its advertisers.
What is more interesting is Tuzhillin says Google quit the policy of double billing the advertisers for seemingly inadvertent clicks on the same ads. This will lead to many ideas - its been cheating the advertisers so long without revealing how the calculations of clicks are made (G always hides some information in the pretext of 'competitive reasons' and 'fraudsters and trickers'. )
lets wait for some good news for yahoo too!
1 Comments:
Interesting website with a lot of resources and detailed explanations.
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2:32 PM
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