Facts, Fiction and views by valuepitchers

Atlast growing public outcry that 'Google doesn't care' has had a positive impact.

After Eric being pulled for 'it will correct itself', 'let it happen', and usual G doesn't listen noise, Google has done something any business has to do. Firefighting - now it offers overview details of invalid clicks and their percentages.

It took pains to explain its concept of invalid clicks and how they are different from fraudulant clicks. Fraudulant clicks have the intention to conduct fraud, and google says its not possible to conclude the intention behind a click. Whereas invalid clicks are multiple inadvertent clicking on ads, duplicate clicks etc. They seems to claim that the concept of invalid clicks includes fradulant clicks and thus they are taking more than reasonable measures to counter it.

Moreover you can directly contact the click quality team

Good that Lane's Gifts sparked off this entire episode and G has become more mature shedding their usual dont care attitude.

Good show G!

v