Facts, Fiction and views by valuepitchers

Yahoo is coming up with new interface. Hmmm very interesting. While I dint have a chance to have a screenshot of the interface, they say these features are new:

	Easy-to-Use Control Panel A completely redesigned, easy-to-navigate control panel will help you see what's working and what's not--at the level of detail you choose--so you can take action and get even better results.
	Fast Ad Activation Most new ads will go online within minutes, allowing you to connect with customers quickly, and easily make changes to your ads whenever you need to.
	Geo-Targeting Display your ads broadly or narrow your geographic distribution to better target your customers, customize your ads and control your costs.
	Campaign Budgeting, Forecasting and Scheduling Create, budget and schedule individual advertising campaigns for greater control over your advertising strategy and spending. Review forecasts of your potential clicks based on your bids and budget and see how many clicks you're leaving to your competitors.
	Visibility Understand how well your ads are performing relative to your competitors with the new Quality Index displayed for each ad. You'll also see the bid range necessary for premium placement at the top of the search results page.

While these are good, am still not clear on several important things.

1. Geo targeting : is it worldwide or within USA (for many people global=usa)
2. Credit card approvals : if its worldwide, any credit card to be useful anywhere. For instance we cannot pay by an international credit card to run a campaign in Korea. We need to have a Korean Credit card. Simple to fix, but it seems only competition can lead cos to take action :)
3. Visibility is am sure a replica of Position Preference of AdWords

It should have ROI driven capabilities to surge aheaad in the race, not just features cut copy pasted ;)

v