Facts, Fiction and views by valuepitchers

I had a word with Mr. Deep Google Adword CS head in Mumbai, It was 4 days and I failed to see hits on my fast running keyword? The application says Adgroup’s active where as no ads are shown up on google.com (yes the average position is 2.2). Deep was at airport hence asked me to get this resolved by KIRAN.

I just passed this info to one of my collogue & asked him to get it done from kiran, he was excited & without having the complete info he called Kiran and came back in jus 40 sec complaining KIRAN is male dude. I was %$&:@# ya so? He said “I thought kiran is a chick and I will get a chance to talk to a female from Google”

Let me come to the point, Kiran was a great help (considering the fact kiran is male) He said even though your adgroups are active your ads are in queue for review as there are frequent changes in your ads. The point you change your ads it goes in queue for review.

Apart from this some of my ads were on hold for not meeting the guidelines. There should be no Pop ups on landing page & it showed there is a pop up on my landing page. I was confused there is no pop on any of my pages. Soon after that I checked my home page & saw a pop up + junk of ad links. This was due to my domain expiry.

Learning:
Make sure you don’t change your ads very frequent, give a time gap of a week analyze & change at once and again start monitoring the results

If you are professional SEM company do keep a track of client’s domain expiry (ensure 0% error)