Facts, Fiction and views by valuepitchers

What is quality score? How I am benefited? Whats google logic behind it? Why Quality Score? Does it really work, Google gives better position for a low bidder on its Quality?

The Answer is YES. It works for all

Quality score simply means Quality of your ad. Google evaluates your score on your BID, CTR, landing page relevancy and more!

If google makes more money from the low bid ads he will definitely place you on top so that he earns more & at the same time you get more clicks at low cost. (its win-win situation)

Lets take an example

x bid for a keyword Nokia Mobile lets consider google makes $ 100 on 1000 impression by placing it on TOP as on his max CPC.

y bid for same keyword Nokia mobile lets consider google makes $ 90 for 1000 impression by placing it on Second position as on his max CPC

Now googles Quality Score Algorithm concludes if ad no 2 is placed on Top it will reap more clicks then the current, that is more then $100 with same bids, it will simply do that.

Logic:
Ad at second position receives more click coz of its better ad copy, display web address and other factors & hence it makes sense to place it on top and get more clicks then what the current gets.

I dont claim my words its purely my understanding!
Ravz