Average > Maximum !?!
Google's definition of Max. CPC:
So can the average CPC ever be more than the maximum CPC?
Maximum Cost-Per-Click
You choose the maximum cost-per-click (CPC) you are willing to pay. Our Discounter automatically reduces this amount so that the actual CPC you are charged is just one cent more than the minimum necessary to keep your position on the page.
Google seems to think so:
Sergey are you reading this?
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