Facts, Fiction and views by valuepitchers

Today I saw a strange issue with one of the accounts conversion rate dropped by half which seemed to increase my cost per acquisition. I knew there was some problem somewhere and started on the task to detect where the problem is.

In no time I found that urchin.js seems to screw up my conversion tracking code hence throwing a error on the browser wit no script below it which got executed.

Come on Google you have to be very careful doing these changes as it can give a heart attack to people who depend on adwords console to see cost of conversion.