Facts, Fiction and views by valuepitchers

Today, it seems that Google bought Urchin in a hurry. Me thinks 30 million $ down the drain?? The UI and usability of Urchin are no way near what Google would have offered if it had built on its own. There was nothing 'Google' about it. The information representation was more to please gullible clients than to any decision maker or data seeker.

This realisation is evident from the new Google Analytics. A look at the new analytics will tell us the Google way of doing it. Clean, uncluttered decision impactful data. The customizable Dashboard to start with. End to End data according to what the user wants. The users can customize, drag and drop dashboards to the post login page.

The export feature is a beauty. Downloadable PDF reports will save tons of time. Email and scheduling emailers is another cool feature. (though i have to test the date compare feature)

So is Visitor segmentation, continent, sub continent and country source and lots of stuff.

GA should be able to give customizable columns. (the way it gives in adwords). For example i want to see the visits, bounce rates and conversion rates according to country (or some other visitor segment) in a single table. Currently there are two separate tables.

GA should handle redirects well. (Currently we notice its not able to get the right sources of traffic)

There are some minor inconsitencies though. Am sure with the release of post beta version, it will win our hearts!

Good Work Guys@Google!
Venkat.