Facts, Fiction and views by valuepitchers

The following are the points to be dealt with or remembered while trying to optimize a web page.

First and foremost, google always believes in the natural process of getting a page rank.Meaning, it basically tries to make SEO hard for people like us. So any process which boosts the page rank (PR) of a page abnormally in a very short amount of time may be considered as malpractice by google and the site or the page may be penalized. The same goes for link building too. Any abnormal increase in the number of links to the site may lead to the penalty of the site by google. Having said that, i will now list out some guide lines that can be followed while trying to optimize the web pages.

1.Have more links to your page from pages of other sites.:- This will increase the PR of the page. Though page rank is a factor in assessing relevancy, it is not the only factor. So it is perfectly possible to have a page with lower page rank turning up as the first search result if its content is highly relevant to the search keyword.

2.Having inbound links from pages with high page rank boosts up the PR of your page more than that by having inbound links from pages having lower PR keeping all the other factors the same.

3.Having links from pages with large number of outbound links (to several other sites) on them adds less value to the PR of your page.:- having a link from a b2b directory will add a very insignificant weight to the PR of my page as the directory would have hundreds of other such outgoing links.

4.Site structure and internal links adds to the page rank significantly.:- having back links from the different pages of your site to other pages of your site adds to the PR of each of the pages.conversely, having outbound links from your site pages will decrease the PR of your page.It is suggested to have outbound links on pages of your site which have a low PR.

5.Keyword relevancy:- having the targeted keyword in the link anchor text, In the heading of your page etc will add to the PR .Having links from popular domains may also help in getting a better PR

6.Content relevancy:- Having inbound links from pages containing very relevant text to that of your page boosts up the PR of your page compared to having a link from a page with no relevancy at all in spite of both the linking pages having same PR.To increase the relevancy of the referring page, having the targeted word in the text or synonyms of the targeted word will also help.

The following are the link building strategies

1. Natural link-building through quality content.:- publish highly relevant content to a particular theme on your site so that others who read it may want to refer you in their own sites with similar themes

2.Requesting inbound-only links.:- A Public relation approach would help more than generating an electronic mail. Approach site owners having high page rank and relevancy to persuade them into referring your site.

3.Reciprocal linking:-This can be on a quid pro quo basis. A site refers yours and you return the favor.You can also advertise for such a thing.

4.Buying links:-Google is totally against this and claims to have methods to detect link buying.Many call it as a bluff by google. Google may penalize the sites buying the links.So if u are brave enough to call the bluff, then the following are the best buys.
a)buying links from a directory
b)buying links direct from another site
c)buying links from a link broker


5.Creating your own external links:- blogs are the best ways of doing this. But creating separate sites on a different domain which scrapes content from the main site and stuff it with related keywords may get penalty from google.

6.Online PR or SEO PR(Public Relations) :-SEO PR (public relations) is a method in which your press release is optimised and distributed to the leading online PR agencies for inclusion on the leading news portals and search engines.
Designed for businesses looking for increased brand awareness, publicity and targeted leads, SEO PR also perfectly compliments your search engine optimisation and any traditional offline PR activity.After all, public relation building is another form of link building!