Facts, Fiction and views by valuepitchers

Search engine optimisation (SEO) is defined as the process by which the volume and quality of traffic from a search engine to a website via natural search results can be improved. Natural search results are also known as organic search results or algorithmic search results.



The ranking of a website is determined by its position on the search results pages. If a website appears in the first ten search results, it has the highest ranking among all the websites, and will obviously have the most visitors. Search engine optimisation is useful if a person wants to different image search engines, local search engines, vertical search engines (which are specific to a particular industry) and other kinds of search engines.



Search engine optimisation can help an organisation to develop an effective marketing strategy in order to increase the relevance of a website. It takes into consideration what topics people generally search for when they log on to a search engine and how a search algorithm works.



The functions performed by a professional in the field of search engine optimisation typically include writing the coding for a website and presenting it in an interesting manner with a structural framework. No technology is completely error-free, and search engine optimisation professionals, who are known as search engine optimisers, must solve the problems which could prevent a search engine indexing program from spidering a website at the earliest.



A search engine optimiser can also put in more efforts to improve the process of search engine optimisation, such as adding content to a website. The content must be unique (and free of copyright violations) and should be indexed by search engine robots in order to make it more attractive to the people who want to visit the search engine.



Black Hat search engine optimisation is also known as spandexing. It is defined as another class of search engine optimisation which uses such techniques as keyword stuffing and link farms. These methods have the tendency to hinder the experiences of the users of search engines. Search engines may remove the listings of websites that employ the aforementioned techniques when they find them.



The term search engine optimisers was coined by the industry of consultants who are responsible for carrying out projects in the field of optimisation on their clients' behalf, and is also used by the employees of companies that offer in-house search engine optimisation services.

They may either offer search engine optimisation as a stand-alone service or as a part of a broad marketing campaign. In order for search engine optimisation services to be effective, changes may have to be made from time to time to the Hypertext Markup Language (HTML) source code of the website.



Search engine optimisation techniques may also be incorporated into a website at its designing and development stages. These techniques make the websites more search engine friendly, and can also be used to describe the designs, menus, systems for management of content and shopping carts, which are quite easy to optimise.