Search Engine Optimization & Search Visibility Services
Be Visible:
Everyday there are millions of people asking Google, Yahoo, MSN and others, information about prices, movies, shopping and anything you can imagine. And there are millions of websites that compete with each other to Be Visible when a prospect seeks information related to their products or offerings.
Being visible for your product or related terms is important for various reasons:
- Increase customer acquisition: Search Engine Optimization (SEO) presents an opportunity for you to increase customer acquisition through a cost effective means. 60% - 80% of the clicks happen on the organic listings and this presents an enormous opportunity to acquire customers.
- Increase Revenue: An increase in traffic may lead to a natural increase in revenue through the online channel. The ROI from SEO would be significant compared to other channels – online or offline.
- Maintain Competitive Edge: Its most likely that several of your competitors are already utilizing or considering to utilize search engines as the new marketing tool. Have an eye on them and maintain an edge over them with our services.
- Cost effective: Getting listed in top search engine results provides you high quality traffic without paying anything for each click.
- No Click Fraud: You are protected from your competitors clicking on your ads as well as content site owners clicking on ads for their own benefit.
- Branding, Visibility: For important brand phrases, trademarked terms, it is imperative to be visible on the search results rankings from a brand and PR perspective.
- Other engines: Getting top ranked in organic search engine ensures the top rank listings in their partner websites. Getting top ranked in Google will enable top rankings in - AOL/ Netscape/ Go.com/ Dogpile/ Alexa. And getting top ranked in Yahoo will enable top rankings in - Alltheweb/ AltaVista/ Inktomi/ Dogpile
The process of being visible is called Search Engine Optimization. The process involves satisfying several criteria that span across almost all the aspects of website – the copy, the creative, design, tags, coding, linking structure, URL conventions, site flow, cms, outside sites that point to your site:
- Business objectives
- User experience
- Search Engine Friendliness
- Technical Feasibility, including hacks
- Having an edge over competitors for inbound links
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