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Link popularity

Link Popularity refers to measures of quantity and quality of links pointing to your website. Quality incoming links will help in increasing the link popularity of your website and increase your web presence. External link popularity is among the major factors affecting the rankings for most competitive keywords.

Benefits of High Link Popularity

Link Popularity is one of the most important part of search engine optimization campaign to obtain long term search engine rankings. Most advanced search engines like Google, Yahoo MSN are extensively making use of linking structure to determining the strength of your website. Search engines like Google has most advanced algorithms to analyze the website topic and relevancy using the quality of the website pointing to your website.

• Quality links are referrals source of quality traffic on your website.
• Helps in increasing Google Page Rank Value
• Improving performance of Overall search engine visibility programs.

 

Link Building Methodology
Four-stage process:

• Preparation
1. Develop link and description text
2. Create varying sizes of description
3. Create different link text and descriptions (can be subject-specific) – do not use the same text and description an all sites
4. Perform and record a link popularity check on the client site

• Analysis
  1. Current Link Analysis
  1. Perform link popularity searches on Yahoo and Google
  2. Record website URLs currently linking at least as far down SERPs as page 4 and above
  2. Competitor Analysis
  1. Perform competitor link popularity searches on Google and Yahoo
  2. Record all linking URLs (except for the competitor site itself) from at least the first 3 pages (seed list)
  3. Repeat for all competitors
  3. Industry Sites
  1. Search Google and Yahoo for industry-related terms that would be expected to produce industry sites, as opposed to actual service providers/manufacturers.
  2. Record all websites found (seed list)
  4. Qualification
  1. Go through seed list and add sites which are possible link targets to a target sites list
  2. Move through seed list and record the contact method to be used (e.g. email/submission)

• Development
1. Current Link Optimization
1. Move through list of currently linking sites and request for a change to links and descriptions (where necessary via e-mail to the website owner
2. Record date of e-mail being sent and link text/description used
2. New Link Development
1. Move through seed list and contact site owners with link text to request a link
2. Follow link building best practices (see linking matters workbook)
3. Record date of contact

• Continuous Improvement and Monitoring
1. Current Link Optimization Check
1. Every month, run through current linking sites and record those links changed
2. Contact the site owners of those sites where the links have not changed
2. New Link Development Check
1. Every month, run through target sites list and record those links added
2. Contact the site owners of, or re-submit to, those sites where the links have not added
3. Link Popularity Check
1. Perform and record a link popularity check on the client site

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