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• Monitoring, Maintenance and Reporting

In SEM (PPC) every movement is track-able, measure-able and most manage-able. We monitor the performance closely, take note of performance, conversions, traffic, and the ROI

Specifically we work on 9 Key Performance Metrics

• Visitors:
1. Total no of visitors & Split by sources (V)
2. Cost of traffic & by source (CV)

• TrafficBehavior:
1. Avg Time spent per unique visitor  & by source
2. Avg page views & by source
3. One and out %ages & by source

• Transactional:
1. Total no of goals/sales/transactions in number and in value split by source(TS)
2. Avg transactions per unique visitor (ATPU) separately by source too. Also known as Conversion Rates – can be drilled down from search engines to ads to keywords to geos to any other trackable element like time of visit.
3. Avg transaction size in $ (ATS) separate by source when there are more than one source
4. Overall ROI, Return on Investment and source wise break up.

Maintenance – Based on the 9 KPMs, we set goals of improvement. Typical goals will be for a period of one quarter. This period will be filled with Tweaking, Testing and Trouble shooting,

Reporting – We believe in making it visible to the client will make it better. The traffic, the keywords, the ROI, actions are all reported live on a web console. You can download reports, customize data to any given date range and so on…  A truly one place for knowing it all.

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