The first two stages will help in making feasibility recommendations that may include reworking on the objectives and trimming or upping the budgets. After an iterative process of objective-budget agreements, we come up with a PPC strategy plan.
The PPC plan will have the budget allocations geo-searchengine-product wise, keywords grouping, bid plan, ad copy creation, landing pages guidelines, and an optimization plan.
There might be 1000s of keywords, it makes sense to group them into related categories and have similar/same ads for the same categories. Each search engine has its own way of grouping and targeting options. Valuepitch works out clear strategies for each of the search engines, product ranges, so that we satisfy the most parameters with smartest effort.
We work on groups of ad copies to be tested and capture all the data to ascertain what is working better and what can be learnt from it. This gets included in the continuous optimization plan.
We may ask you to create target landing pages for specific ad sets or products or keyword groups. This may enhance the conversion rates and may decrease per unit cost of acquisition (CPA) and increase the overall acquisitions for the same amount or traffic and cost. This also forms part of optimization plan.
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