practices > social media optimisation (SMO)

SMO is all about working with corporate images and reputations online – by spreading the good word and containing the negative criticism.


At Valuepitch we work towards creating a positive image by identifying and targeting relevant social platforms for each client. Traditional marketing often does not connect on an individual level – preferring to target the masses or those offering the greatest return. In optimizing interactions based on the Pareto Principle, individual relevance is lost. In Social Media Optimization, it is necessary to engage, in a controlled manner, with all fans, users, and followers. Valuepitch facilitates these interactions between the target audience and clients – forging a relationship built on trust and friendship. Our dedicated team of quality analysts maintains a company’s image by ensuring constant communication between the audience and the brand.

Because users now have multiple platforms on which to share their opinions and debate brands, it is important to have a finger on the pulse of several different platforms. Valuepitch leverages its expertise in social media by creating custom solutions for each client, by using custom apps, sites and relevant analysis to market to the growing number of social media users.

practices > search engine optimisation (SEO)

Search Engine Optimization is one of the cornerstones of any successful online marketing effort and one of Valuepitch’s fortés. When web users are looking for a product or service, they’ll first turn to their search engine of choice. Our SEO & SERM services ensure that client sites are among the top results.

Our development team has created proprietary tools to get the job done:

Smart Tags helps us track and monitor organic traffic growth, track title and meta tag lead generators and manage meta tags across an entire website.

IndeXML, our indexing software, is Google- and Yahoo-friendly and can easily generate sitemaps for sites with over 50,000 pages. The entire system is automated, and comes with a plethora of checks and balances, to ensure first-page visibility without penalties.

SVAT, our Social Voice Analysis Tool, collects and compares competitor data and gauges the current competitive landscape on Adwords keywords. This means we can measure competition aggression and highlight untapped keyword markets.

We empower our clients with information, made meaningful by our easy-to-use analysis tools. We work closely with every single client to evolve strategies that produce measurable results, satisfying long term objectives and giving maximum ROI. Our monthly in-depth reports track traffic growth and trends and provide a historical reference when developing online strategies.

practices > online reputation management (ORM)

ORM is the analysis of a brand's personal or professional, business or industry reputation as represented by content across all types of online media channels. Basically, when people online write stuff about a brand, it should know about it fast enough to be able to respond – especially if it’s negative stuff. 

• ORM protects the brand
• ORM allows the top management to make smart decisions
• ORM gives a brand a lead over its competitors
• ORM is one of the best customer retention tool a brand can deploy

Why is it important?

Negative posts/articles can have a significant impact on brands that companies have spent years and immense resources to build. It pays to protect those brands where ever consumers can interact with them.

What to monitor?

• Brands
• Products
• Company
• Key Executives