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• Business & Marketing Objectives

As in any other areas, objectives are must for any online campaign; be it Search Engine Optimization, Search Engine Marketing or Internet Marketing services.

The scope of work depends on two things – Objectives and Budget. Objectives set the direction of entire work, while budget determines the magnitude of the work. We first work with you to understand Business and Marketing Objectives. It can be an iterative process where in we strive to have more clear, more specific, measurable objectives.

Examples of Objectives for which we would work with you to ascertain before the Search Engine campaign takes off:

• Increase the traffic

  a : at same cost
  b: by 20%
  c: in six months

• Be Visible

  a: For 20 keywords
  b: In 3 months time
  c: In 2 search engines
  d: In first two pages

• Get Maximum Exposure 

  a: at a budget of XXX
  b: in 6 months time

• Increase Sales/Leads 

  a: 100%
  b: In 1 year
  c: With a budget of YYY

What happens generally in many occasions is, the objectives are assumed at both ends. The gaps in assumptions might lead to perceived failures later on. At Valuepitch we are clear in what needs to be delivered and make sure that you know what we are upto from the beginning.  

If you have objectives, we would come back with feasibility analysis and budget recommendations, and if you have budget, then we can tell you what might be achieved with that budget.

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