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• Traffic Estimation and Competition Study

In any business, its the demand and supply forces that determine the scope of profits, profitaility and the timelines. In SEO, the keywords and their traffic patterns are demand, and the competitive sites for these keywords is the supply.

ValuePitch does a very decent job of studying these factors to arrive at an environment map. We take into account the dynamics - changes in demand patterns, seasonality, changes in competitors, entry, exit, changes in their tactics. We believe this is one distinct advantage of working with us. You know what exactly to expect - then take a call if its worth it.

Most SEO firms promise on number one position on remote, no-one-searching-for keywords that do not get you closer to your objectives. Getting top on search phrases that no one looking for makes sense only if they are long term keywords or brand terms or trademarked terms. In essence you do not want anyone else to come up for that keyphrase but you, even if that means you are not going to get any substantial number of visitors. As for example, you might want to come up for ‘model  no ek do gyara’ (don’t ask what this means). One person might be searching for this term in two months, but we are sure we don’t want our competitors to appear for this term anytime anyone looks for this.

What Valuepitch does is we take some 20-30 keyphrases from you, study your website, study your competitors websites, and come up with 300-500 key phrases. These 300-500 are well grouped into 10-20 themes that make sense for a site to have as pages. We estimate the traffic from each of these keywords from the major search engines.

Each keyword will have its own competition. A number of sites – most of the times, in several millions, will be vying with each other to appear in the first three pages for the same term. Each competitor will have strengths and weaknesses. We ascertain the total competition, and individual competitor’s strengths (as measured by several factors – their PageRank, Inbound links, Domain structure etc)

ValuePitch is equipped to give you a complete analysis report on each every aspect of your competitor's marketing strategy. This report will give you invaluable insights into the functioning and direction of your competition's strategy. ValuePitch will analyze each and every aspect in a comparative statement, i.e. Your website ranking, your ROI, your website traffic and your product/ services sales vis-à-vis the top 10 to 30 positioned websites.

ValuePitch will use advanced and highly defined tools to analyze the top 30 positions for leading keywords, as well as the competition's SEO strategies, and their marketing tactics, including their strengths and weaknesses. This could be the most crucial step you will take with regard to your success online.

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