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• Monitoring, Maintenance and Reporting

ValuePitch believes in metric based measurement and control approach. All our monitoring and reporting systems are based on the same premise. We monitor the Rankings, Traffic, Return on Investment, The user Experience. We use 12 different Key Performance Metrics (KPMs) for this purpose.

The 12 Key Performance Metrics (KPMs)

• Rankings
1. Changes in Rankings for different keywords in different search engines
2. Dropped rankings, gained rankings for different keywords
• Visitors:
1. Total no of visitors & Split by sources (V)
2. Total Unique visitors (U)
3. Repeat visit ratio (RV Ratio)
• TrafficBehavior:
1. Avg Time spent per unique visitor
2. Avg page views
3. One and out %ages
• Transactional:
1. Total no of goals/sales/transactions in number and in value (TS)
2. Avg transactions per unique visitor (ATPU)
3. Avg transaction size in $ (ATS)
4. Avg Revenue per unique visitor (ARPU)

Maintenance – Based on the 12 KPMs, we set goals of improvement. Typical goals will be for a period of one quarter. This period will be filled with Tweaking, Testing and Trouble shooting,

Reporting – We believe in making it visible to the client will make it better. The traffic, the keywords, the actions are all reported live on a web console. You can download reports, customize data to any given date range and so on… the link popularity campaigns, the PR and article activity etc will all be displayed online. A truly one place for knowing it all.

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