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We take up value addition consulting in the internet marketing areas. Some companies spend a bomb for internet marketing without realising that the medium is a misfit for its business & marketing objectives.
A company wants to reach fortune 100 clients, and its average project size is of 30 million dollars. For this company, using PPC campaign may help reach 5 prospects in 5 months. Its just a reach, no interaction happened yet. Companies having products that have complex decision making process better do a PR, industry coverage, referrals, conferences and direct approach than relying on an 100k usd PPC campaign.
Some satisfy their bosses by flashy, great designs, but the visitors never return to the site second time. While some spend monies but nothing comes out of it. They spend monies on Google, Yahoo and come to conclusion that all these new age mediums are nothing but intelligent robbers. Perhaps, a closer look at the way you are running the campaigns could reveal the actual truth.
We help either to accept or deny your claim and suggest you ways and means for improving the efficacy of your spends, if at all possible. All suggestions are backed up by metrics – actual or good faith. (We would tell you upfront if its actual data or a guesstimate)
We help you take more informed decisions by data driven and ROI focused approaches. With our experience and breadth of industries, we help you understand issues like:
- Is internet right medium for my business? I want to spend 10k usd per country in Asia. Is it justified?
- What should be ideal spends in the medium, am i overspending on yahoo banners? the proportion between seo and ppc is justified?
- Is my SEO company following ethical practices? Is there a potential brand dilution, penalties from search engines?
- I want to identify the areas of improvement for my ppc campaign.
- How much more can i increase volumes (at the same rate, increased rate), how much can i reduce costs?
Audit:
Periodic audit of seo, ppc and internet marketing practices. We audit and suggest the gaps between the results of your efforts and the objectives you have set out to achieve.
Prices start at USD 500 per engagement. We are also open for performance based quote depending on the scope of work. For more information on how better you can harness the power of internet contact us.
